IN HOUSE WEEKLY
Top 10 Tips on How To Sell Your Work
Dear artists, selling your art can be both rewarding and challenging, but with the right strategies, you can successfully navigate the art market and attract buyers. This week we’ve compiled the top 10 tips to help you effectively promote and sell your work, whether you’re a seasoned artist or just starting out. Discover practical advice and insider secrets that will empower you to showcase your art, connect with collectors, and achieve the sales you deserve. Let’s dive in and unlock the potential of your artistic talent!
1. Create a Strong Portfolio
Quality over Quantity: Showcase your best work, not everything you've ever created.
Diversity: Include a range of pieces that demonstrate your skills and versatility.
Presentation: Ensure your portfolio is well-organized, with high-quality images and detailed descriptions.
2. Establish an Online Presence
Website: Create a professional website that includes your portfolio, biography, artist statement, and contact information.
Social Media: We know this is a hard one, but if it’s possible for you, create a professional artist account for yourself on Instagram, Facebook, and Pinterest to share your work and engage with your audience.
3. Network and Build Relationships
Art Communities: Join local and online art communities, forums, and groups.
Collaborations: Collaborate with other artists, galleries, and businesses to expand your reach.
Events: Attend art fairs, exhibitions, and openings to meet potential buyers, curators, and other artists.
Client Relations: Build and maintain strong relationships with your clients and collectors. Provide excellent customer service, communicate regularly, and show appreciation for their support. Happy clients are more likely to become repeat buyers and refer you to others.
4. Participate in Exhibitions
Local Galleries: Start by showcasing your work in local galleries and art shows.
Juried Shows: Apply to juried exhibitions to gain recognition and credibility.
Pop-up Exhibitions: Organize or participate in pop-up exhibitions to reach a broader audience.
5. Price Your Work Appropriately
Research: Investigate the prices of similar works by artists with comparable experience.
Consistency: Keep your pricing consistent across different platforms and venues.
Value: Consider the time, materials, and emotional investment in each piece.
6. Develop a Personal Brand - This is something we are very passionate about and something that very few artists actively do.
Artistic Vision: Clearly articulate your artistic vision, values, and mission. What themes or messages do you explore in your work? What sets your art apart from others?
Consistent Style: Develop a consistent visual style that is recognizable. Whether it’s through your choice of color palette, subject matter, or technique, consistency helps build your brand identity.
Personal Story: Share your personal story and the journey that led you to create art. Authentic storytelling can resonate with your audience and help them connect with your work on a deeper level.
7. Utilize Marketing Strategies
Email Newsletters: Build an email list and send regular updates about new works, exhibitions, and events.
Content Creation: This is not for everyone, but if you feel comfortable to create content, go for it! Create engaging content, such as blog posts, videos, and behind-the-scenes glimpses of your creative process.
Widen your audience: Create limited edition prints or series to open your work to a wider audience. Consider two sizes for your prints mac, a small and a medium or large. Too many choices will overwhelm potential clients
8. Embrace the idea of being an entrepreneur
Goal Setting: Set clear, achievable goals for your art career. This can include sales targets, exhibition opportunities, or specific projects you want to complete. Having clear goals helps you stay focused and motivated.
Time Management: Treat your art practice like a business by creating a schedule that balances creative work with business tasks. Allocate specific times for marketing, networking, and administrative work to ensure all aspects of your business are covered.
Financial Planning: Develop a budget and financial plan for your art business. Track your income and expenses, set aside funds for taxes, and invest in tools or education that can help grow your business. Understanding your financial situation allows for better decision-making and sustainability.
9. Engage with Your Audience
Social Media Interaction: Respond to comments, messages, and inquiries promptly.
Studio tours: To connect with your audience.
Feedback: Encourage and appreciate feedback from your followers and collectors.
10. Keep Learning and Adapting
Art Business Courses: Take courses on art marketing, business management, and digital tools.
Trends and Technologies: Stay updated with industry trends, new platforms, and technologies.
Feedback: Regularly review and adapt your strategies based on feedback and performance.
Don’t forget to signup for our weekly newsletter to receive a curated list of art opportunities from around the world helping you grow and sustain your artistic career.
New Futures by The Other Art Fair
Introducing New Futures, an initiative by The Other Art Fair that breaks down art world barriers and provides emerging artists with free exhibition space and career opportunities.
Collaboratively chosen by experts and local partners, selected recipients have taken the spotlight at this year's fairs that take place globally, propelling their artistic careers.
The Other Art Fair is making a powerful statement by featuring 70% female and non-binary artists in its fall exhibition, showcasing around 250-270 incredible talents.
This week, we're shining a spotlight bright on 11 remarkable artists from their New Futures program featured this fall:
Eleanor Cox: An Artist Redefining the Boundaries
Eleanor Cox's work is a testament to her unwavering commitment to pushing the boundaries of traditional art. With her unique perspective, she delves into themes of identity and belonging, challenging us to question the very essence of who we are. Cox's art is a journey into the complex layers of self and society, a mirror reflecting the myriad facets of human existence.
Davina Hsu: Surrealism Meets Chinese Tradition
Davina Hsu's art is a mesmerizing fusion of surrealism and traditional Chinese art. Her intricate and thought-provoking pieces offer a visual feast for the eyes, beckoning us into a world where the boundaries between reality and imagination blur. Hsu's creations challenge us to explore the depths of our own perceptions and preconceptions.
Natasha Muluswela: Weaving Culture and Stories
Natasha Muluswela's art is a captivating tapestry of culture, color, and storytelling. Drawing from her Zimbabwean heritage and personal journey, she skillfully weaves narratives that are both visually stunning and deeply meaningful. Muluswela's work invites viewers to step into her world, where culture and personal history converge to create vibrant and evocative art.
Heiyi Tam: Unraveling Human Complexities
Heiyi Tam's art delves deep into the intricate and often enigmatic world of human emotions and relationships. Her creations are an invitation to ponder the mysteries of life, love, and self. Through her art, Tam encourages viewers to reflect on the intricacies of our shared human experience, prompting profound moments of self-discovery.
Anna Seymour: A Journey Through Nature's Dreams
Anna Seymour's art is a testament to the wonders of the natural world. Her work seamlessly blends vivid colors and organic shapes to transport viewers to an alternate reality where nature reigns supreme. Seymour's creations invite us to revel in the beauty and serenity of the world around us, offering a respite from the chaos of our daily lives.
Amy Chasse: A Mesmerizing Fusion of Abstraction and Realism
Amy Chasse's unique style merges abstraction and realism, creating a mesmerizing interplay of colors, shapes, and textures. Her art invites viewers to explore the intricate dance between the tangible and the abstract, encouraging us to see the world through a different lens.
Ysabel Darling: Embracing Non-Binary Self-Expression
Ysabel Darling's work is a vibrant exploration of identity, embracing the fluidity of self-expression through the lens of a non-binary artist. Their art challenges us to question the constraints of gender and identity, pushing the boundaries of traditional norms. Darling's creations are a celebration of the beauty of self-discovery and the freedom to be authentic.
Atinuke Osibogun-Adeleke: Challenging Norms and Perceptions
Through her art, Atinuke Osibogun-Adeleke confronts societal norms and invites viewers to reconsider preconceived notions about beauty and identity. Her creations are a powerful statement against conformity, encouraging us to embrace the diversity of human experiences and perspectives.
Emiliana Henriquez: Modern Latin American Artistry
Emiliana Henriquez's art is a celebration of Latin American culture, portraying its rich traditions and vivid stories with a unique and modern twist. Her creations bridge the gap between tradition and contemporary, offering a fresh perspective on the cultural heritage of Latin America.
Marion Aschbacher: A Nostalgic Journey
Marion's work explores themes of diaspora and nostalgia, referencing her home country to draw upon cultural references and experiences surrounding her childhood. Marion graduated from Goldsmiths University with a BA degree in Fine Art and has featured in numerous group shows in London. She is currently part of Floor Five collective.
Solène Biche: Celebrating Femininity and Vulnerability
Solène Biche's work beautifully captures the essence of femininity and vulnerability. Her art offers a raw and emotional glimpse into her personal experiences, creating a space for dialogue and reflection on the multifaceted nature of womanhood.
The Other Art Fair's commitment to showcasing the talents of female and non-binary artists not only brings these artists the recognition they deserve but also fosters a more inclusive and diverse art community.
Join us in supporting this incredible lineup of artists this fall.
Get your Brooklyn Fair tickets here!
Remember our WeeklyRise Subscribers get a discount! Enjoy 15% off tickets for any fair using code WEEKLYRISE
Discover Top 7 Artist Residencies From Around The World To Fuel Your Creative Journey
Embark on a transformative artistic adventure with our curated selection of the top 7 artist residencies this month from around the world. These immersive programs offer artists the chance to explore new techniques, find inspiration, and connect with a vibrant creative community. Here's a glimpse into these coveted opportunities:
Immerse yourself in these unique environments, dedicated to nurturing your artistic growth and unlocking your creative potential. Expand your horizons, embrace new perspectives, and elevate your artistry. Apply now and embark on an unforgettable artistic journey.
Visit www.ourweeklyrise.com for additional information on these residencies and sign-up to the newsletter to get a weekly list of all art opportunities from across the globe right in your inbox.
Unlocking Opportunities: 20 Institutions/Organizations Supporting Your Artistic Career
Welcome to the first blog post for IN HOUSE WEEKLY, your creative haven shared every two weeks on ourweeklyrise.com! In this debut entry, we're excited to highlight institutions and organizations that support artists like you.
Welcome to the first blog post for IN HOUSE WEEKLY, your creative haven shared every two weeks on ourweeklyrise.com! In this debut entry, we're excited to highlight institutions and organizations that support artists like you.
We asked our Instagram community about their experiences, recognizing the challenges faced by women and non-binary artists post-art school. According to this article by Artnet, art schools are the last place where women and non-binary artists are on an equal playing field with their male counterparts.
While not everyone has received significant support, we've curated a list of organizations to help you thrive. Visit ourweeklyrise.com for free access to unlimited listings and sign up for our newsletter to stay updated.
Together we rise for Women & NB artists!
XXX
Team Weekly Rise
//////////////////////////////////
THE LIST:
Women on Walls (The Royal Irish Academy)
Abstractionistas